People have been known to say to me that networking is boring – it takes too long, they don't understand it, they don't know what to do, and they don't see the point.
But the simple fact is that networking is at its best when we’re putting others first. If we invest time and effort into others, we are often able to have a receptive audience to our needs. If we look at networking as a way to help others, instead of as something that is a chore for the business, it becomes far more enjoyable – and far more effective.
So how do you do that?
Consider the value exchange
We can donate to others in many ways. One of the questions I ask myself is, “What is the value exchange? What's in it for us together as opposed to just me?” By helping others achieve their goals, I can automatically win as well. I'm constantly thinking, “How can I help you?” I love making others feel good. I believe in paying it forward, reciprocity helping the greater good, and the law of attraction.
Become a ‘go-to’
The best networkers become a resource for others. They are the ones referred to as ‘go-to’ people. As a person in business, you want to be the first port of call for anyone who has a question or a problem to solve. If you can't help the person, you will know someone who can. By being a resource for others, it provides the potential opportunity to get first dibs on business and maybe even upsell.
We know that giving in business is incredibly powerful, and hopefully you’ve gathered some useful tips over the last few blog posts (check out the previous ones here). If we could all put others first, and focus on giving rather than receiving, we’d not only all enjoy networking more – we’d all have stronger businesses for it. So get giving, and the receiving will come naturally.